The One Question Every Person Needs to Ask Themselves

What comes to your mind when you hear the name, Starbucks?

What about Walt Disney World?

How about the name, Chick Fil A?


All these brands carry strong name recognition and we all have certain words that come to mind when we hear their name.

The same is true of people.  Whether we hear the name, Donald Trump, Michael Jordan or Miley Cyrus, we associate something with them.  It’s their “brand”.

Whether we realize it or not, you and I have a brand, too.  You could also call it our reputation.

Whenever someone thinks of us, there is usually one or two words that come to mind.

Try this experiment.  Think of the names of a few people you know well.  What comes to mind?  Those first words are their “brand”.  It’s what they are most known for in your mind.

The big question is, what comes to mind when people think of you?  What is your brand?

If you really want to get crazy, ask a few people who you trust to be honest with you and tell you what words come to mind when they think of you. Hopefully those words are positive.

The great news is, you have control over your reputation.  If you don’t like what you are known for, you can change it.

When you are gone someday, what do you want to be known for?  What do you want people to say about you?

Stephen Covey, in his best selling book, 7 Habits of Highly Effective People, said, “begin with the end in mind”.  Start with your goal and work backwards from there.

Do you want to be known for being generous?  What steps of generosity do you need to start to practice on a regular basis?  The same principle can be applied to anything you want to become.

The reality is, the things you practice the most are what you will be known for the most.

Practice the positive things you want to become and you will be known for those things.

There is an ancient proverb in the Bible that states, “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” (Proverbs 22:1)

I have found that people that have a “good name” are generally happier and more fulfilled.  This in my opinion is true success.

My hope is that you would experience all the happiness, fulfillment and success that come from having a “good name”.

Change your brand.  Change your life.

What one word do you want to come to people’s minds when they think of you?

Please note: I reserve the right to delete comments that are offensive or off-topic.

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6 thoughts on “The One Question Every Person Needs to Ask Themselves

  1. There are so many words that one would like to be remembered by. The one that probably would sum up all is love. I love encouraging others.

  2. Doug,
    Thanks for this post I did your exercise. Well not face to face but I asked my friends on FB to be Honest. I love your question what comes to mind when people think of you? It’s really neat since I am a freelance graphic designer so I know about brands and branding. But you question What is your brand? struck a cord with me. It has been a challenge in branding myself as a designer-I know I am creative in what I can offer but I want to offer so much more of an experience that comes from my heart. It is funny how many people from the business realm focus just on the getting it done but not about (Who is branding them?) to me that is critical. Thanks for opening my eyes what a Blessing you are!!
    Thanks Again Doug